About Us

Hey there! I'm Anjali Mehta, from Mumbai, and welcome to the Small Business Guide. With 8+ years navigating India's business world, I've learned firsthand that passion needs strategy. My early craft shop, for instance, taught me the hard way that solid operations are crucial, not just a great idea.

My journey spans scaling tech startups, optimizing retail, and growing service businesses. I've tackled everything from business plans and funding to shoestring marketing and team building. These experiences have given me a gritty, practical understanding of what it truly takes to launch and sustain a small business in India.

My Mission

I started this blog because many Indian entrepreneurs lack actionable, no-nonsense advice tailored to our unique market. There's plenty of information out there, but not enough step-by-step guidance from someone who's genuinely been in the trenches.

Here, you won't find generic theories. Instead, you'll get:

Practical, step-by-step guides on everything from validating ideas to scaling operations.
Real-world Indian case studies with actionable takeaways.
Essential tools, templates, and candid insights on common pitfalls.
Strategies for sustainable growth and profitability.

My mission is simple: to equip you with the knowledge and confidence to successfully launch, grow, and profit from your small business ventures right here in India.